Nuthin’ but a “B” Thang

Which comes first?

The Business or the Brand?

The Chicken or the Egg?

In my next newsletter, I’ll let you know what I think.

In the meantime, let me know what you think!

I’d love to hear from you!

Xoxo

Kalika

P.S. Add support@orangeandbergamot.com to your contact list, so you don’t miss any news from us! Use Gmail? Go here to add us as a contact.

RECOMMENDED BOOK

The Brand Flip

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

GRAB YOUR COPY

I’d love to hear from you!

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I Started out working as a journalist for CNBC and Bloomberg after graduating from NYU. I loved the bustle of New Your City, but traded it in for the West

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Kalika Yap

Kalika Yap

I Started out working as a journalist for CNBC and Bloomberg after graduating from NYU. I loved the bustle of New Your City, but traded it in for the West

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