Design was here.

The myth of innovation is that you have to be a designer to come up with that brand spanking new idea.

The truth is: most innovation comes from following a rigorous process.

This process is design thinking.

This brilliant five step framework can transform your company, inspire innovation and lead you to a better path.

At its core is empathy. When you understand how your clients, friends, feel, you discover their deep needs, gain insights and can come up with solutions, fast.

Want to solve wicked problems, confidently?

Design. Think. Rinse. Repeat

XO
Kalika

“Design is intelligence made visible.”
— ALINA WHEELER

“You can’t use up creativity. The more you use, the more you have.”
— MAYA ANGELOU

Recommended Booklist

CREATIVE CONFIDENCE: UNLEASHING THE CREATIVE POTENTIAL WITHIN US ALL

by Tom Kelley and David Kelley

Each and every one of us is creative. Learn from the Kelley brothers, IDEO & Stanford d.school Founders. They also wrote The Art of Innovation.

Check out their Ted Talk here.

They share their secrets on how each of us can discover our creative powers.

MANAGE YOUR DAY-TO-DAY: BUILD YOUR ROUTINE, FIND YOUR FOCUS, AND SHARPEN YOUR CREATIVE MIND

by 99U and Edited by Jocelyn K. Glei

Our amazing designer Chris Figueroa recommended this book to me!

It’s chock full of techniques to tackle the new challenges of a 24/7, always-on workplace.

Here’s a few:

• Uncover what triggers your best working environment.
• Prioritize daily creative habits versus when inspiration strikes.
• Tackle the largest creative and work problems first thing in the morning, uninterrupted.

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Kalika Yap

I Started out working as a journalist for CNBC and Bloomberg after graduating from NYU. I loved the bustle of New Your City, but traded it in for the West